Words have enormous power.
Also, words occasionally give us unexpected “awareness”.

On March 11th 2011, a huge earthquake and tsunami hit Japan and did tremendous damage. We can’t even measure how much we have lost through this disaster.
But through this unfortunate experience, we learned some very important things.
There were so many warm messages of support from all over the world.
It was like being given a big “HEART”.
And from this word “HEART”, I received another message.

When you write the word, “HEART” and “HEART” inline together, another word appears. The word is “EARTH”.

It was the “words” itself that taught me that Earth is held by the connection of our hearts and this idea is what aroused me to use the “power of words” into something good for the society.

Over 30 years since establishing ZYXYZ in 1984, I have pursued the work of creating brand names by using the given messages each words hold.
My wish is to utilize my experience and “power of words” to help make the world a better place where people’s heart connect with one another.
In order to connect as many peoples’ HEARTS as we can, and make these activities fruitful, we sincerely ask you all for your warm support and cooperation.

XYZ (cross wise) Specified NPO
Founder Keiko Yokoi